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Freakin' Awesome Ladies Series - Q & A with Cristina of One Woman Shop

Andi Ploehs

I'm so happy to finally be able to start my new series, Q & A with Freakin Awesome Ladies! I'm all about empowering women and uplifting one another and wanted to create a simple series that focused on women who displayed courage (my word of the year). I wish I could say that I've been working on this idea for months and months, but in all honesty it kind of came to me one day. I thought, wouldn't it sweet to have a series that focused on women who are entrepreneurs and who could share their highs and lows of starting their own business. I love reading articles that are honest and my first guest and she's as freakin' awesome as they come. 

I reached out to Cristina, and I can't believe she said YES! She's the founder and editor of the awesome informative and often times my cliff notes go to site One Woman Shop. It's an honor to have Cristina as my first guest. And trust me, you'll be bookmarking One Woman Shop when you finish reading about this Freakin' Awesome Lady!
How long have you been running One Woman Shop? 
I launched One Woman Shop on September 10, 2013, so we just passed our 6  month anniversary! I thought of the idea on July 16, 2013 - I remember because it was the Monday morning after my birthday weekend:)

Was being an entrepreneur always a dream of yours? 
Not really actually- partially because I associated entrepreneurship with money-grubbing and partially because I didn't think of myself as creative or proactive enough to run my own business. I've obviously changed my opinion on both of those thoughts! 
What was the best advice you received when starting your own business? 
Be on Twitter :) I can't even begin to explain how many opportunities, partnerships, and even friendships have come from Twitter. There's something so cool about an online platform that allows you to get answers quickly, find new people to collaborate with, and get inspired. 

What one piece of advice would you give a woman with the dreams of starting her own business?
Cultivate resourcefulness. I firmly believe that being resourceful- especially in a day and age when every answer is right at our fingertips in the form of the internet, just waiting to be sought out- is one of the most important qualities of an entrepreneur. Seek out opportunities to teach yourself new things, build relationships with people, and find the answers to tough questions. I recently wrote a post on Brazen Careerist about learning from industry experts- I think it's a good example of the resourcefulness I encourage female business owners to pursue.  

It's so easy to get discouraged. What helps you get out of a funk? 
Sometimes my best ideas and inspiration come from stepping away from the computer for a bit- yoga and tennis are great for getting me out of a funk. Other times, I know that I just need to push through and get started in order to feel re-energized- it's all about knowing which road to take given the particular circumstances! 
On your about page you talk about working from the coffee shop as well as home. Are you more productive from home, or from the coffee shop? 
It completely depends on the day! Some days I'm super productive working from my kitchen table, other days I need the buzz (no pun intended) of a coffee shop, and other days I'm totally happy working from my bed in my pajamas (even though a lot of experts say you shouldn't do that!).
If you weren't running One Woman Shop or CMR Strategies what would you be doing? 
Oh, that's a tough one- I can't imagine not having either in my life! I think I'll always like juggling various projects, but I can see myself working with an innovation non-profit organization in the communications department, doing career coaching at a university, working for a digital marketing company, or doing catering. Clearly I have a variety of interests :) 

What inspires you?
I'm really inspired by everyday conversations. I can't tell you how many times I'm having a conversation and think "Blog post topic!"  I'm really inspired by interdisciplinary fields, like social psychology. I listen to a lot of NPR podcasts because they always get me thinking in different ways- and I always seem to be able to relate it back to business :)

Where do you see yourself in the next 5 - 10 years? 
That's a tough one! I used to have my whole life plan laid out, but now I'm pretty comfortable letting things happen. I do my best to follow my interests (while still staying focused- #multipassionateproblems) and let them lead me (sorry for sounding so cheesy!).

Describe what a typical day for you is like? 
It really varies a lot (I think most solopreneurs would say the same thing!). The constants: Starbucks coffee, tons of emailing, lots of social media engagement, and learning new things about digital marketing, coaching, and freelancing.

On any given day, I might be doing a coaching call, promoting my productivity e-course (see what I did there?), writing content for One Woman Shop, or working on a handful of new, top-secret projects!

I try to exercise regularly (elliptical, tennis, or yoga), cook healthy meals, have plenty of time away from the computer and my phone, and do cool, different things (like going to a pun championship or seeing a play at the local university). 

Check out more from Cristina at One Woman Shop and her Facebook page

If you are entrepreneur on her way and would like to be featured in the Freakin' Awesome ladies series please shoot me an email at aplovesdesign{at} 
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